Visual identities that tell your authentic story — crafted to make you seen, remembered and grow.
SHAPE YOUR BRANDMACUT isn’t just a studio — it’s where your brand’s true identity takes shape. Inspired by what’s already within.
No templates. No shortcuts. Just carefully crafted brands that resonate, open doors and attract the right people.
Every decision is intentional — from the colors to the tiniest details. That’s why it’s called the master of the cut.
Perfect for brands and entrepreneurs who want an authentic visual identity — whether starting out or growing, and looking for design that reflects their essence and rejects clichés.
True design waits to be discovered – then shaped to perfection.
It all begins with one question: who are you, deep within?
We explore your story, values, audience – and study your competition.
With strategic thinking and mind mapping, we seek meaningful solutions.
I design a brand symbol that captures the essence of who you are.
In the end, you receive a brand that connects, reflects and endures.
From a powerful start to complete brands that lead.
Packages can be customized to fit your needs.
For a powerful start.
For brands ready to grow.
For brands that lead.
"Jelena is truly an artist! She created a wordmark with symbol that perfectly reflects our strength. She's dedicated to every detail, always there to help, and tailored everything just the way I wanted. With her design, we really stand out from the competition."
"My company has been around for years but never stood out. Jelena's dedication gave us a brand identity that truly reflects who we are. The logo tells our story and that means a lot to me. Now, people recognize us and our brand speaks to the quality of our work."
A selection of brands shaped through MACUT’s creative journey.
— where every cut fits the bigger story.
Behind every project stands one person — me, Jelena.
By education, I hold a Master’s in Environmental Analysis.
By calling, I am the Master of the Cut — MACUT.
Art has shaped me since childhood — from drawing and photography, through UI/UX and web design, all the way to what I now do best: brand identities and logos that tell meaningful stories.
The studio carries my last name — and a part of everything I stand for: clarity, precision and authenticity.
Each diamond in the logo reflects a piece of my inner world — emotion, creation, intuition, and ambition. Together, they form the compass that guides my work.
Always by my side — a symbol of silent strength and elegance. Not just a muse, but my business Panther.
Here, design isn’t just about how it looks — it’s about cutting to the core of your story, so your essence becomes visible and unforgettable.